Finished the 2012 NBA all-star weekend, hard though noticed, but the annual NBA all-star weekend is still the world so looked forward to fans of the festival.
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Sports entertainment cavitation phenomenon has very common in Europe and the sports world, however, the domestic many people still tend to get shy of sports entertainment. ?The diving queen? guo is earlier and entertainment affinity sports star, both early and tian liang childhood sweethearts type ?shiny? legend, or later she and Hong Kong are giants, are the media hot pursuit. But in a high reputation at the same time, guo jingjing also came under criticism. And in Beijing Olympic Games to break the world record for the women?s 200 m butterfly won the champion of the LiuZiGe, what was once thought will be the darling of the endorsements, but she refused to endorse the initiative of commercial.
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From the developed western countries to see, the entertainment and sports, improve the popularity of these sports star, increase the affinity, also let their price rise times. However, the entertainment and sports into what?s in the domestic from the sky? To this, director of the institute of technology of nanjing university sports WangZongPing professor considered, the entertainment and sports is the essence of the commercial, as our country?s special sports personnel training system, and make many people sports commercial and more entertaining don?t know also don?t understand. He thinks, the entertainment and sports is the general trend of sports development, the development of sports industry and professional sports, you must more entertaining.
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WangZongPing said, entertainment and culture of competitive sports has two characteristics, this ensures that sports can recreation turn; The physical recreation turn not only means to give the fans to provide a high level of sports events, but also in the cultural level to attract fans, and through the more entertaining fans can let fans please get identity, the fans are more affinity, which in turn to sports popularization and promotion of the have a positive effect. In some areas of domestic sports entertainment change has moved at a big step. China football, basketball league are learning from the European and American countries the professional sports league, which also has a lot of sports entertainment content, such as CBA the all-star game, almost entirely from an NBA copy to come over.
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In fact, the entertainment and sports change, can also help to the development of sports stars commercial value. So far, our country has produced more than 100 Olympic champion, but commercial value real being developed is not much. WangZongPing think, Olympic champion commercial value is not fully development, in addition to the Olympic champion in China in the sport for more unpopular, partial outside, still have a important reason is they intentionally or unintentionally refused to commercial development. China?s athletes training by the state, in the vast majority of sports departments and officials eyes, the task is the only athlete with MEDALS, gold, can make a lot of money is not their assessment target. And they think that athletes participate in business activities will inevitably influence on training, affect scores, indiscriminate sport recreation turn commercial out the door.
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In fact, whether yao, liu xiang, or, guo jingjing Lin, they are the top athletes, they also sports entertainment turn own practitioners, they not only athletic performance first-class, also in the entertainment benefit. More in sports socialization, the trend of the commercialization, why not entertainment a?
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