Tuesday, July 2, 2013

A frank recounting of the mistakes Sony made with the PlayStation 3

Mark Cerny, architect of Sony?s upcoming PlayStation 4 gaming console, made some interesting and frank observations about the mistakes that Sony made with the launch of the PlayStation 3.

In a speech at the Gamelab?conference in Barcelona, Cerny acknowledged Sony?s mistakes with the PS3, and he said that these experiences explain why Sony is taking a more collaborative and simpler technology approach with the design of the PlayStation 4. Here?s part one of our coverage of Cerny?s talk.

PS3 game design times

Sony

PS3 game engine design times stretched out.

Sony?s PS3 foibles are well-known in the video game industry, and they explain why the company fell behind both Microsoft and Nintendo during the last generation, after dominating the preceding era with the PlayStation 2. Sony representatives have rarely discussed the criticism and details behind those mistakes. While Cerny led the design of the PS4, which comes out this fall, he is a consultant at Cerny Games and isn?t a full-time Sony lifer. That might explain why he was more frank in describing the PS3?s problems and how they contributed to an improved design for the PS4.

Cerny can talk about these issues because they happened a while ago, and, for the most part, they weren?t his fault. Consequently, people can lay the responsibility for the success of the PlayStation business and the weaknesses of the PS3 squarely at the feet of Ken Kutaragi, the father of the PlayStation business at Sony.

The PS3 project started auspiciously enough in 2001 when, at the peak of Sony?s success with the PlayStation 2, Kutaragi announced that Sony, Toshiba, and IBM would collaborate on the Cell microprocessor that would become the heart of what would become the PlayStation 3. Hundreds of engineers designed the chip over several years, and it represented a radical departure from typical single-graphics-chip, single-processor blueprints. The Cell had eight cores, dubbed Special Processing Elements (SPEs). It was powerful but complex.

Shuhei Yoshida, then head of Sony?s game studios in the U.S., received approval to embed a team of game programmers ? including Cerny ? inside the PS3 hardware team to explore game creation. Cerny became a member of a team dubbed ICE, which stood for the Initiative for a Common Engine, whose job was to envision the titles of the next generation. Yoshida?s idea was to get games in development as much as a year earlier in order to be ready for the launch. It was a good thought, but, in reality, it wasn?t early enough.

In the summer of 2003, Cerny went to Japan to study the Cell. He had expected ?something from a James Bond movie? but found that a small number of people was driving the project. The Cell design was already done.

Cerny looked at the documentation behind Kutaragi?s design.?He saw that the chip was powerful but only if you could really master the SPEs.

Sony focus

Sony

Sony focused too much on hardware, not software.

?The [SPEs] had huge potential, but huge effort was required to program them,? he said.

You had to take an operation and break it down into subroutines and then dispatch each to a subprocessor. Once you learned how to do that, it was like solving a very complex puzzle. Cerny admired the technology but didn?t realize it would lead to a console that would be too expensive.

?I stayed focused on how to best use the chip that had already been designed,? Cerny said.

Cerny said it was exciting to work on the new hardware but scary because it was hard to figure out how to make the most basic tasks work. For Sony?s first-party team of internal game developers, the early insight was a huge advantage. Thinking only about their own interests, the Sony dev teams thought about how they would have a ?tremendous lead over third parties? who would not learn about how to program the machine until much later. They didn?t understand at this time that this would become the console?s main weakness.

?We were thinking about our own game titles for SCEA?[Sony Computer Entertainment America] in the U.S., not the platform at all,? he said.

By early 2005, the focus shifted to creating launch titles for the PS3, which had?a holiday 2006 launch. But game makers found very little support. Sony?s engineers had not yet created a quality debugger for the SPEs. A low-level graphics driver (code that helps titles talk to the hardware) did not exist and neither did a graphics chip debugger or performance tools. The first-party game developers were having a hard time, and the third-party teams were even worse off. But Sony eventually realized that third parties were essential to the success of its system.

Cerny figured out that it took six months for teams to create an engine that would enable the prototypes that were a necessary part of finishing games. That compared to three-to-six months for the PS2 and one-to-two months for the original PlayStation. The new technology delivered gorgeous final releases, but the complexity had gone up an order of magnitude.

The result, Cerny admitted, was a ?weak launch lineup.?

PlayStation 4

Leonard Lee

PlayStation 4

He said, ?Anyone who lived through those times understands the need for international communication, the value of frank and open conversations, software tools, and the role of third parties.?

Cerny didn?t disclose everything that went wrong with the PlayStation 3. One of the biggest crises came as the team tried to figure out how to program the Sony-designed graphics chip. The complicated hardware?didn?t take into account a revolution that had happened in PC gaming, where graphics chip maker Nvidia had pioneered a new technique dubbed ?programmable shading.? With it, developers could run a graphics program on every single pixel of a game scene, allowing for much greater complexity in 3D images.

Sony scrapped its in-house graphics chip and, at the last minute, signed a deal with Nvidia to provide its RSX custom graphics chip for the PS3. Cerny glossed over the big change in plans, but he acknowledged that the team had to ?scrap? a lot of work. This, along with the decision to include a Blu-ray media player in the PS3 led to a considerable delay in the launch of the console. Overall, the cost of the Cell and the accompanying technology forced Sony to price the initial machine at $599. It launched in 2006, a full year after Microsoft?s Xbox 360 debuted.

At first, Sony?s game lineup was weak. Microsoft closed the gap in both technology and game quality, but Nintendo surprised both with the launch of the motion-sensing Wii game console. In 2010, Microsoft made a comeback with the launch of its Kinect motion sensor, and Sony lagged behind. It went from complete dominance with the PS2 to third place with the PS3.

Did Sony learn from its PS3 failures? We?ll find out this fall.

Here?s Cerny?s full talk.

Source: http://venturebeat.com/2013/06/30/a-frank-recounting-of-the-mistakes-sony-made-with-the-playstation-3/

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Monday, July 1, 2013

Trinity Ventures Promotes SaaS And Big Data Specialist Karan Mehandru To General Partner

KaranOver the years, Trinity Ventures has made multiple investments in enterprise startups, with a bit of a focus on SaaS, big data, and cloud computing. With that in mind, it's promoting Karan Mehandru, a specialist in those areas, as a General Partner in the firm.

Source: http://feedproxy.google.com/~r/Techcrunch/~3/YpJ_X-U2etY/

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The glamour of Seattle wedding shows

Planning a wedding may seem like a monumental task, and in reality, it definitely is, but that is if you wing it alone. Today, there are a range of resources available and the bride and groom can take all the help they need to plan that wedding of their dreams. Wedding planners are able to handle all the nitty-gritty?s of a wedding but there are some other methods which you could consider to actually see and judge who will actually best-suited to your needs. Seattle wedding shows are ideal places
to meet numerous wedding professionals under a single roof and they can show you how the wedding can be planned and executed to perfection.

Seattle wedding shows have gained so much in popularity as well as in attendance that there is automatically a lot of competition amongst the professionals who have converged there. They are always in efforts of coming up with fun and creative ways of catching your attention. The flip side is that all this competition benefits you as a customer. You can easily walk away from Portland wedding shows with a lot of perks and freebies. That is the fun part for you. At the larger Portland wedding shows, every participant exhibitor will proffer one or the other freebie and you can have a whale of a time even as you plan your wedding.

You can register and win fantastic prizes like dream honeymoon packages, jewelry, wedding dresses and super discounts on all wedding services. On a serious note, these shows or expo?s can actually end up saving you a lot of time and trouble as wedding dress boutiques, florists, caterers, stationary shops and bakeries are all at one place and you are saved the tedium of hopping from one shop to another for different services and products. You definitely save time and a whole lot of energy but you also end up saving a whole load of money.

Signing up for services at these shows makes you eligible for discounts and offers and you can opt for packages as well. Flowers are an inseparable part of any wedding and you can get to see various floral displays and get to know how they are priced. Table settings and wedding invitations will be available aplenty and you will definitely be in a quandary about what you should actually opt for. You can get price quotes for services and check on samples for printing, paper and colors. The bigger wedding shows generally have a fashion show too.

You can see a stunning variety of wedding dresses on live models and also get an exact idea about how the wedding dresses are styled, fit and flow. You can also pick up some ideas about the kind of accessories that can be worn with your wedding gown. Taste testing is another fun part of a wedding show. Top chefs from restaurants, caterers and pastry chefs will want to outdo themselves and you get to taste the most delectable fare at these expo?s. You can also look for wedding venues as hotel, restaurant and club representatives are there too. In short, a wedding show is your one stop shop for all your wedding needs.

Brides Club organizes some of the best Seattle Wedding Shows . The big Portland Wedding Shows have the very best wedding services under a single roof.

Source: http://articlebro.com/2013/business/the-glamour-of-seattle-wedding-shows/

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Washington Nationals (40-40) at New York Mets (33-44), 1:10 p.m. (ET)

New York Mets promising prospect Zack Wheeler makes his Citi Field debut Sunday when they conclude their three-game series.

Wheeler, a 23-year-old right-hander, didn't get a decision in the Mets' 5-4 loss to the White Sox on Tuesday. He threw 109 pitches over 5 1/3 innings in his second big league start and allowed four hits and four runs. Wheeler broke into the majors June 18 by throwing six shutout innings in a win at Atlanta.

The Nationals counter with left-hander Gio Gonzalez, who is 1-0 over his last five appearances. Gonzalez, who hasn't lost since May 27 against Baltimore, is coming off a victory Tuesday versus Arizona when he yielded nine hits and a pair of runs in 6 1/3 innings.

Gonzalez is 3-1 with a 3.82 ERA in six career starts against the Mets. He was touched for five hits and five runs in four innings of a no-decision at Citi Field on April 20.

Dillon Gee tossed six solid innings, Daniel Murphy and Marlon Byrd each scored twice and the Mets tallied all their runs in the middle innings to take a 5-1 victory on Saturday.

The Mets lost the opener of this three-game series on Friday after the bullpen spoiled another dominant outing from Matt Harvey, but received three scoreless innings of relief Saturday to finish off Gee's fourth win in five decisions.

After getting rocked in his last start, Gee (6-7) limited the Nationals to six hits and three walks. He was charged with one run and struck out four to improve to 6-1 in nine career starts against the Nationals.

"It just seems like we're playing with a little bit more fire now," said Gee, whose team is 9-5 in their last 14 games. "It's awesome."

Murphy had three hits, while Byrd and John Buck each knocked in a run. Eric Young Jr. and Kirk Nieuwenhuis each had a sacrifice fly in the victory.

In his major league debut, Taylor Jordan (0-1) became the culprit of three errors by the Nationals' defense. He was charged with three runs -- one earned -- on five hits and two walks over 4 1/3 innings.

"He battled out of a tough situation, he pitched good," said Washington manager Davey Johnson.

Kurt Suzuki had three of Washington's seven hits and knocked in his team's only run.

The Mets extended a single-season franchise mark scoring five or fewer runs in 28 consecutive games at home. The last time the Mets scored more than five runs at home was April 24 in a 7-3 win versus the Dodgers.

The Mets have won four of the seven meetings this season.

Source: http://www.miamiherald.com/2013/06/30/3478224/washington-nationals-40-40-at.html

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Wii U, Xbox One: Nintendo, Microsoft Do Not Own Sites Named Like Consoles

Xbox One and Wii U domains not owned by Microsoft or Nintendo

What do Microsoft and Nintendo have in common? Neither owns the site sharing the name of their latest console!

The websites xboxone.com and wiiu.com are not owned by the creators of the Xbox One and Wii U. Both Microsoft and Nintendo have been fighting for the domains sharing names with their consoles, with varying degrees of success, or lack thereof.

Nintendo lost an appeal for ownership of wiiu.com, a site that apparently existed before even the Wii did in 2004. They lost the appeal because the domain is sitting on a redirect site with various links, some which point to Wii U related pages, and some which don?t. Wiiu.com was up for auction before Nintendo filed their complaint in February, and may result in the console company needing to pay a hefty price to secure it.

Similarly, xboxone.com is also owned by a cybersquatter who registered the domain back in 2011. The same guy in the UK owns the rights to xboxone.net. This could mean an Xbox fan got really lucky predicting the name of the console two years before the rumors could even solidify, or he has plans for it. Either way, Microsoft plans to fight for the rights to both domains.

Microsoft has had the additional headache of denying they owned it if anyone happened to come along claiming too far in advance to know what their next console would be called. On the bright side, Microsoft seems to be doing better than Nintendo in winning the battle for their console?s domain.

Could it be that Microsoft simply has more money to throw into legal hassles such as this, while Nintendo is struggling to stay afloat with disappointing console sales?

Fusible is one of those sites that ?sniffs out? rumors about new media such as consoles and movies by scanning the registered domains for clues, though how these sites slipped through the cracks remains a mystery. Otherwise the Wii U and the Xbox One console names would have been leaked possibly before the consoles were even designed.

What do you think about Nintendo and Microsoft not owning the sites the Wii U and Xbox One appear to be named after?

Comments

Source: http://www.inquisitr.com/823529/wii-u-xbox-one-nintendo-microsoft-do-not-own-sites-named-like-consoles/

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Those crazy Earthquakes spring another miracle on Galaxy at Stanford Stadium

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